ENIT-Italian State Tourist Board has launched a training programme for Indian travel agents that will kick start in the month of October, this year in Mumbai and Delhi. Salvatore Ianniello, Representative India, ENIT said: “We wanted to start this training programme in December last year and had the modules ready but had to postpone it for various reasons. The training programme in Mumbai and Delhi will be a test project and later we will conduct the same in other cities.” The day long class room style will have 30 participants in each city.
The tourism board will actively promote some of the Italy’s prominent regions like Piedmont, Tuscany, Lombardy and Puglia regions in the Indian market. “Our strategy is to first present the Indian market, its potential and requirements, to industry players from these regions in order to educate them and follow it up with FAM trips for Indian travel trade to offer firsthand experience of destination and products,” added Ianniello.
The Indian Tour Operators Council for Italy (ITOCI) which was formed last year to promote Italy as a tourism destination in Indian market, consist of council members like Kuoni, Thomas Cook, Cox & Kings, Ezeego1.com, Kesari, Mercury, Sahara Global and Cosmos and Globus with ENIT as the ninth and permanent member of ITOCI.