AirAsia that recently added Mumbai as the sixth city in its India route network is looking at working closely with Indian Online Travel Agents (OTAs) in order to strengthen the product’s visibility in the market. To help the Indian travellers book offline and to suit the Indian clientele, the company will be coordinating with Sutherland Global Services, multinational BPO company.
“We will engage travellers to book on airasia.com, however travellers can also book through the traditional channel, travel agents. We do not pay commissions to agents; however we recommend a Service Fee that the agent can charge from the traveller. Other initiatives for the Indian market include providing a flexible payment option for travelers “added kathleen Tan, Regional Head Commercial, AirAsia.com.
The airline besides working closely with the OTA’s is also planning to promote its product offerings through popular social networking sites like Facebook, Twitter and blogs in India. AirAsia will be using new technology mediums and regular promotions as well to tap the youngsters and attract travellers to book tickets on airasia.com.