‘Incredible India’ promotional campaign has won the Grand Prix CIFFT Award, in the international tourism event held in Vienna, on November 13, 2009 (Friday). International Committee of Tourism Film Festivals gave the prestigious award to encourage global tourism through audio visual medium. Indian Tourism Minister, Kumari Selja, received the award and regarded it as a great privilege.
Kumari Selja recounted that the tourism ministry took the initiative under the umbrella brand of the country and establishing a single identity ‘Incredible India’. The Tourism Minister also added that the campaign has received much recognition in the global market. She believes that the campaign has generated huge interest about Indian tourism products and growth of tourism in the country.
Kumari Selja further added that the promotional campaign has been produced in collaboration with the Experience India Society, a public-private sector initiative working towards the promotion of tourism in India. The target audience of the campaign comprised of International travelers.