Singapore Airlines is going to promote the ‘Incredible India’, in collaboration with the Indian tourism ministry. According to Leena Nandan, joint secretary in the ministry, the airline will soon start showing the ‘Incredible India’ promotional clip on its flights to India. This in-flight campaign will help in attracting travelers from all sectors.
The airline would also bring tour operators and travel writers to India and offer special packages to these people to promote tourism. The ministry is planning similar promotional campaigns with other international airlines as well. To encourage the tourism sector, Tourism Minister, Ambika Soni has invited Aamir Khan to promote one of the Incredible India campaigns and he has accepted the offer.