Kerala’s Wayanad Tourism Organisation (WTO), an autonomous body jointly formed by hoteliers, activity partners and Ayurveda service providers of Wayanad aims to tap the domestic leisure tourism market for its monsoon carnival ‘Splash’ next year. The event formed with an aim to promote Monsoon Tourism in the region, is scheduled to be held on July 8-10. To create more awareness among people about the event, WTO will engage in joint promotional activities with Kerala Tourism.
Kerala Tourism which mainly aims to position Kerala as the most preferred destination has decided to add Splash 2011 into its calendar of events for the next season. It expects about 300 travel agents and tour operators to attend the event next year and will showcase adventure sports and cultural activities of the state at the carnival.
Besides launching monsoon packages for 2011, WTO organization will actively participate in road shows and travel marts organized by Kerala Tourism to promote the event. The members of WTO will have stall spaces in the upcoming nine-city Kerala Tourism road show to help promote the carnival across the country. Besides engaging in advertising and media publicity initiatives, WTO will also organize 2 familiarization trips this year.