Singita Game Reserves, Africa’s premium reserve is keen to get an Indian representative by next year. The Company targeting HNI (High Networth individuals) and premium category travellers is looking for a niche travel company in India with similar marketing strategy. Currently recording a growth of 30 per cent year-on-year from the Indian market, the company intends to increase its business prospects.
“Four Indian representation companies have shown interest to represent the Reserve in India. India being a vast country with each region having different needs and requirements, we are not able to completely tap the market. Through a local representation company in India, we would be able to tap the focus markets and attract the niche customers.” Mark Witney, Director, Singita Game Reserves said.
Currently, Singita Game Reserves operates 4 lodges in Africa - Singita Sabi Sand and Singita Kruger National Park in South Africa; Singita Grumeti Reserves in Tanzania and PIngita Pamushana in Zimbabwe.