New Okhla Industrial Development Area popularly called Noida is the face of the changing India. The city has been developed entirely keeping in mind the changing needs of the urban middle class. Based on the suburban counties of Britain, Noida is a desperate effort to come in terms with the changing reality of today's world.
The founding stone of the city was put in the year 1976 when it was decided to shift the pollution emitting medium and small-scale industries from Delhi. The idea didn't succeed initially as only a very small fraction of industries shifted to Noida. But it was found in mid eighties that more and more people are buying land for the residential purpose. The city got a fresh lease of life during the Information Technology boom of Mid-Nineties when IT firms started shifting their offices to Noida in wake of comparatively cheap rent and lucrative tax incentives. Today Noida is a bustling town of close to 5 lacks people and figures prominently on the IT and Electronic Industry Map of the world. The rents are competitive to places of such repute as London's West End and New York's Manhattan. This beautifully laid city has become a model for similar other cities that now marks the Indian landscape. The city is now home to thousands of small and medium units apart from offices of several IT giants. The city is still spreading.